Release name: Doctor Who - The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary - 1st Edition - 2015 Edition.pdf Gooner
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g6B2dNconZ.png51vbhnfVfiL._SX311_BO1,204,203,200_.jpgPublisher: Palgrave Pivot; 1st ed. 2015 edition (July 23, 2015)
Language: English
ISBN-10: 1137463317
ISBN-13: 978-1137463319
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist...

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